Translate
You might think building commercial vehicles is all about steel, horsepower, and precision engineering. And you’d be right—to a point. But at Trucksmith, we’ve found the real secret ingredient comes from an unlikely source: a little bit of vulnerability, a lot of courage, and a whole lot of connection.
No, we didn’t accidentally hire a team of life coaches. We just figured out that the leadership lessons taught by people like Brené Brown aren’t just for corporate boardrooms; they’re for the workshop floor, the design studio, and every corner of our business. And guess what? It makes our vehicles better.
Lesson 1: Embracing Our “Messy Middle”
Vulnerability. For us, that means owning up to the tough stuff. It means admitting we don’t always have the perfect solution on the first try. Instead of hiding behind a polished facade, our team is encouraged to say, “I’m not sure,” or “What if we tried it this way instead?”
This open, honest approach fosters a culture of innovation. When an engineer can admit a design has a flaw, the entire team can jump in to solve it. This isn’t a sign of weakness; it’s a sign of a team that’s confident enough to be human. The result? We tackle complex problems faster, catch potential issues before they become real ones, and end up with a final product that’s more robust and more reliable. For you, this means a vehicle built by a team that isn’t afraid to be real—which means it’s built right.
Lesson 2: Courage to Do Things Differently
You could call us courageous, but we just call it doing the right thing. It takes guts to challenge the status quo, especially in an industry that’s been doing things the same way for years. We could easily follow the crowd and outsource every component, but we have the courage to do things our own way.
That’s why we do everything in-house. It’s harder, it requires more investment, and it means we can’t just point the finger at a supplier if something goes wrong. But this courage is what allows us to set a higher standard for quality. We have the difficult conversations and make the tough decisions necessary to ensure every vehicle that leaves our facility is something we’re genuinely proud of. This courage gives you, the customer, the peace of mind that your vehicle is a product of integrity, not just convenience.
Lesson 3: The Power of Human Connection
Ultimately, a vehicle is only as good as the people who build it. Our business isn’t just about transactions; it’s about connection. We work hard to build a culture where every team member, from the welder to the salesperson, feels valued and heard. When people feel seen and respected, they bring their best selves to work.
This sense of connection extends to you. We’re not just selling you a box on wheels; we’re collaborating with you to build a solution for your business. We listen to your needs, understand your challenges, and work with you to create a bespoke vehicle that will help you succeed. This empathy and connection are what turn a simple order into a lasting partnership.
So, the next time you see a Trucksmith vehicle on the road, remember it’s built with more than just steel and sweat. It’s built with the honesty to admit mistakes, the courage to do what’s right, and the genuine connection that makes a team, and a business, stronger. It’s the human touch that makes all the difference.
